Yahoo's Logo Is Changing, As The Company Changes

Aug 8, 2013 - 8:12 am 4 by
Filed Under Yahoo News

Yahoo's Logo Is ChangingYahoo announced they are changing their logo on September 4th at 9pm PT or midnight of September 5th. The change is a result of Marissa Mayer taking over the company and making huge changes throughout the organization, culture and via acquisitions.

Kathy Savitt, Chief Marketing Officer at Yahoo said:

Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.

So over the next thirty days, Yahoo is changing their logo on their home page and then placing the final logo on September 4th at 9pm PT or midnight of September 5th.

Here are day one and two logos:

Yahoo Logo Day One

Yahoo Logo Day Two

To keep track of the logos each day, go to yahoo.com/dailylogo.

Some are nervous that a major logo change will result in what many other companies have tried to do and had to revert back to. Such as Tropicana and J.C. Penney and others.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Stick 'Em Up! Baby Panda!