Marissa Mayer Cleans Up Home Page & Drops Purple Logo?

Oct 15, 2012 - 8:39 am 9 by

Yahoo Logo ChageBusiness Insider some how, some way, claims to have received an early copy of a redesigned Yahoo home page, supposedly Marissa Mayer's doing (as new CEO).

The new home page is a lot cleaner, tighter, but missing one glaring thing to me. The purple in the Yahoo! logo. They have purple in the search button but it seems like Yahoo's branded purple color may be going out?

Here are screen shots (click to enlarge them):

The Yahoo Home Page Test (Not Live Yet):

Yahoo Home Page Test - click for full size

The Existing Yahoo Home Page (Old One):

Existing Yahoo Home Page - click for full size

I covered this on Marketing Land on Friday and then posted it on Google+. Here is some reaction:

FINALLY! Every time I landed on Yahoo! page in the past I wanted to throw up.Great job, Marissa! :) Keep fixing...

Forum discussion at Google+.


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