Vlog #251: Dave DiGregorio On Local SEO Business Strategy, Evolution & Culture

Dec 4, 2023 - 8:01 am 0 by

Dave Digregorio 4

In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In part three, we talk about ChatGPT, process-focused, conferences, and more. In part four we spoke about how the business and strategy is changing and the overall company culture.

I then asked Dave what is he focusing on these days and he said they stopped working on spam fighting, it was a lost cause. Going after those who spam Google local listings is not worth it. He even said, Google doesn’t care as much and even if the spam gets removed, they will just change it or do it again.

Dave said they are diversifying a lot more this year, not just the local pack but also featured snippets and other ways to get their local clients in the search results. They are also looking to figure out what people are actually searching for, not just by using tools but also by talking to real people. They are also doing a lot of DIY content and other forms of free content. There are also industry specific tactics they use for local, and he gave some examples.

Dave also said they spend a lot of time educating clients about non-Google-specific tactics. This includes Yelp, worrying about their online reputation and more around long-tail targeting. The star ratings on these rich results and local packs are super important. Dave said it is important how you ask your customers for reviews, when, what to share and more.

Being upfront with your customers and prospects is important so you can have a great reputation. They are selective of their clients and they vet their clients before they take them on. We dug into their company culture more, because I found it interesting.

We then spoke a bit more about LocalU.

You can learn more about Dave DiGregorio on LinkedIn or on X @deegs20.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 23, 2024

Jul 23, 2024 - 10:00 am
Google

Google Search AI Overviews Video Descriptions

Jul 23, 2024 - 7:51 am
Google Ads

Google Won't Deprecate Third-Party Cookies In Chrome

Jul 23, 2024 - 7:41 am
Google

Google Tests Larger Sitename & Favicons

Jul 23, 2024 - 7:31 am
Google Ads

New Google Ads Sitelinks Interface

Jul 23, 2024 - 7:21 am
Google Ads

Google Ads Editor Version 2.7 Is Now Out

Jul 23, 2024 - 7:11 am
Previous Story: Google Search Algorithm Ranking Update Winter Blast Continues