Vlog #231: Matt Abbagnaro On PPC Client Services & Business Development

Jul 10, 2023 - 8:00 am 0 by

Matt Abbagnaro Small 2

In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services and he spoke about Kirk Williams (aka @PPCKirk) book, Stop the Scale.

He said it is all about client service work and giving the best to your clients first, as opposed to just growing your business as quickly as possible. He said a lot of these companies are really good at sales but have not mastered their service.

I told him that I agree about doing what is best for your customers is important, more than just growing your business. But I do give credit to those agencies that can scale and grow quickly. So I see both sides of the coin, and you got to do what you are good at for your business and clients.

So we talked about the two different types of business strategies and to each their own.

He personally spends more time doing the work, fulfillment, than doing sales and business development. He does cold emails, Instagram and DMs people to find new clients. He recommends Instagram voice messages and I told him I find the video messages are creepy to me. But he said it works for him but it is a numbers game.

Then the bell rang and we had to end the interview!

You can learn more about Matt Abbagnaro on Twitter @TheRealLilStain and on LinkedIn.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google's Universal Analytics 3 Still Collecting Data For Most Well After Deadline