Vlog #197: Rick Mariano On Helping Clients Succeed Digitally Online & Hiring with Employee Retention

Nov 14, 2022 - 8:01 am 0 by

Rick Mariano

In part one with Rick Mariano we spoke about helping build LocalEdge to provide high volume digital marketing services at a low cost and then in part two we spoke more about using automation and the human touch. In this final part, we talk about advice for clients to work with agencies and get the most out of the agency.

Rick often thinks a lot about how to help all his clients, the thousands of them, and how they can all perform well online. He explained the more engaged customers often do better than the ones who just throw money at it and are not engaged.

So customers and clients that provide feedback to the agency and the strategist will always have a higher performing campaign. They want customers to send images, videos, and details of what they are doing on the ground so that the agency can share those details. Also, it is important to set expectations with the clients and have them understand patience is required in digital marketing, especially organic marketing.

We then spoke about hiring and retaining employees, especially post-COVID. He said he is now able to hire people anywhere but with that, the salary expectations have increased drastically. At the same time, he cannot increase his client costs tremendously. So you need to be creative with the budgets and figure out how to make it work. Losing employees is super hard for agencies to recover from, so retention is super important for them. Clients want consistency and have their strategist stick around during the campaign.

Then you need to be sure to have a system in place to be ready for employees leaving by having the systems in place to transfer knowledge and new employees ready to come on board.

You can follow Rick Mariano on LinkedIn and at LocalEdge.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Another Weekend Google Search Ranking Algorithm Update - November 11th - 12th