Vlog #8: Mary Bowling Ignitor Digital On Local SEO & Google My Business Data

Aug 7, 2019 - 9:00 am 0 by

Mary Small

In episode #8 of the vlog series at the Search Engine Roundtable I interviewed Mary Bowling (@marybowling) of Ignitor Digital Marketing. Mary and I and I started off talking about her work, her company and also her conference series named LocalU. We then talked about her entry into the SEO field was around the Florida update days in 2003. Comparing the early days to maybe the days after the Panda release with local search. Specifically how the updates have improved both organic search and local search. We talked about proxies and the knowledge graph and how they helped mature local SEO. The wild west of SEO is known as the local SEO space, so we chatted a bit about that.

We then talked about her work in terms of sharing with the community, both online and at conference. Mary said she has a soft spot for small businesses and wants to help small businesses. Mary discussed how important it is for you to build your local brand and reputation, more so than ever now. Looking at the topical layers with local knowledge panels and how that plays into building your authority with Google.

Services and products tab in Google My Business is under utilized and local SEOs and local businesses should pay attention to it. Mary suggests you feed as much data to Google through Google My Business. With local, it is fine to give Google that data because your want that phone call, you want that new customer.

This should be the last out of focus vlog - sorry about that, I finally figured out how to use the camera after this one.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Previous Story: Take The New Search Ranking Factors Survey