US Congress Investigation Suggests Google Uses Clicks & User Data In Search

Jul 31, 2020 - 7:41 am 9 by

Google User Signals

Rand Fishkin went through a lot of the US Congress documents from the hearing on "Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google" that happened two days ago. He saw this document that suggested Google users "user signals, like clicks" in Google Search.

He posted this on Twitter:

The line he is referencing says "Continued investment in user signals, like clicks. Our search users create the first level of network effect of search quality and we are investing in this heavily."

No where does this specifically say Google uses this as a "direct" ranking signal in search. Google has said it uses click data as an indirect signal. Meaning, Google will look to see if its algorithms are doing well and doing what they are suppose to be doing by looking at user signals, like clicks. But no where does this say that Google is feeding this directly back into ranking algorithms. In fact, Google has said numerous times it does not use this directly in rankings, but does use it indirectly. Apple does use it and so does Bing, but not Google - if you trust what Google has been saying for two decades.

Pedro Dias, who worked at Google for a while and a while ago summed it up also:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am

Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Previous Story: Google My Business Adds Black-Owned Attribute For New Icon