Structure Is King With SEO, Not Content

Dec 6, 2010 • 7:03 am | comments (12) by | Filed Under Database Driven & Dynamic Site SEO & Tips

Forums like Sphinn and WebmasterWorld are discussing one of the latest SEO interviews by Mike McDonald at WebProNews. Mike interviewed Derrick Wheeler, Microsoft's Senior SEO Architect about how to handle large scale, really large scale SEO problems.

One of the formost experts on this is Bill Hunt, so a lot of what he said reminded me of Bill's presentations. That being said, I loved one thing that Derrick said right out of the box. He said:

Structure is King:

Normally there is a war between SEOs on the topic of content vs links. Is content king or are links king when it comes to SEO? Well, as Derrick said, when it comes to huge sites, they have the content already, they have the links - it is all about structure.

By that he means, making sure the crawlers can access the content in the most efficient manner.

I won't summarize every tip he gave, but I'd highly recommend you watch the video.

Forum discussion at Sphinn and WebmasterWorld.

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