Daily Search Forum Recap: December 16, 2019

Dec 16, 2019 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google 2019 Holiday Decorations Are Live For Christmas, Chanukah & Kwanzaa
    Google has put up its decorations for the holidays, at least in the desktop and mobile search results. If you search for [christmas],[chanukah], and [kwanzaa] you will see animated decorations and themes in the search results interface.
  • Google Local Pack Tests Site Cards Element
    I do not know what to call it but it seems Google is testing showing a card or box within the local pack snippets of a specific listing that links you to the business's web site. Jason Parks shared a screen shot of this with me on Twitter, here, look for yourself.
  • Google: It's Not Just About Improving Your Content But Rather Your Whole Web Site
    Google's John Mueller dug into a question about a site that spent time improving its "mediocre quality" content but still did not see significant ranking improvements. John said that is not just about improving the content, but rather also working on fixing the overall quality of the web site and maybe even about differentiating your site from your competitors.
  • Google: We Can Debug Our Search Ranking Algorithm At Many Levels
    Google's John Mueller said in a webmaster hangout that Googlers, at many levels, not just the elite set at the top, can debug the search algorithm. He said "Also the meta question here does anyone really know how the algorithm works. And that is something where we do have a lot of people in search quality that are able to debug pretty much any query."
  • Google's New GoogleBot User Agent Names Rolling Out
    As you know, Google told us the user agent names are changing in December, this month, with the new evergreen GoogleBot. Martin Splitt from Google said you may see this new user agent in your log files now, because Google is rolling it out as an experiment now before it is fully rolled out at some point this month.
  • Google Discover Performance Report Data Bug; December 8-13
    Google has documented a bug with Google Search Console reporting, specifically the performance report when filtered to Discover data. Google said you may see a dip in your Google Discover reported traffic because a reporting bug, but in reality, there was no real dip in that traffic.
  • Google's John Mueller Hiding Again But From What?
    Here is another photo of John Mueller of Google hiding again. First, obviously he isn't great at hiding. Second, why is he hiding again. :-) This photo was taken by Martin Splitt, his co-worker. He

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