Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said links are not going to be as important as a ranking factor in the future. Google Business Profile manager is redirecting users to Google Search. Google said writing content based on keyword volume lists is not the best idea. Microsoft Bing is testing animated search ads. Google said the size of your header tag does not matter for rankings. And I posted the weekly SEO video recap - watch it, subscribe and comment.
Search Engine Roundtable Stories:
- Google: Links Will Be Less Important As A Ranking Factor In The Future
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today. - Google: Writing Content From Keyword Search Volume Lists Will Result In Mediocre Content
Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter "don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy." - Bing Image Search Tests Animated Ads
Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query. - Google Business Profile Manager Redirecting To Google Search
Google is now redirecting some (or all) of those trying to edit their business profiles in the Google Business Profile manager to the Google Search interface. You can still manage to get in there but on first click, you are taken to Google Search to manage your business. - Google: Size Of Your H1 & Header Fonts Doesn't Matter For SEO
Google's John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. - Search News Buzz Video Recap: Another Google Algorithm Update, A Confirmed Search Bug, Spam Targets, Links Less Valuable, Keywords In Reviews For Local & More
To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with top stories... - Overgrown With Plants Google Logo
Here is a room at the Google Poland office of a very overgrown plant area covering the Google logo, the Google signage. It just needs a bit of a trim, don't you think?
Other Great Search Threads:
- If your competitors are competent, they will not create links for other sites. If your competitors are incompetent, the links that they create will be irrelevant, John Mueller on Twitter
- In Google Analytics 4, you can now add custom dimensions and metrics as primary dimensions in saved reports. Learn how, Google Analytics on Twitter
- In Q1 & Q2 I shared "big bicture" CPC evolution from $GOOGL earnings statements. The question arose: OK, but what do CPCs look like for ecomm specifically? So this time, I pulled data. #PPCchat A few thought below: https://t.co, Mike Ryan on Twitter
- Remembering David Baxter, Local Search Forum
- Keyword Stuffing Anchor Text, WebmasterWorld
Search Engine Land Stories:
- 4 new creator tools for Facebook and Instagram
- Google fixed a bug with some search features that may impact your site’s visibility
- Hour and date dimensions now available in GA4
- 5 SEO best practices for Black Friday and the holiday season
Other Great Search Stories:
Analytics
- Is Google Analytics Hard to Learn? - From Beginner to Expert, Data Driven U
- Switching to Google Analytics 4: Common Concerns and How to Overcome Them, Databox Blog
Industry & Business
- Google’s Cloud Deals Hit a Wall, The Information
- Google Admits Crypto Winter Is Hurting Ad Business, Bitcoin News
- Why Google Plays Down Its Ad-Tech Business but Is Determined to Keep It, Wall Street Journal
Links & Content Marketing
- Content Marketers: Here's How To Ask for (and Get) the Salary You Want, Content Marketing Institute
- How to do Link Building in 2022-2023, Internet Marketing Ninjas Blog
Local & Maps
- 15 things you didn’t know you can do on Google Maps, Gadgets Now
- Google Maps Rival Has a Feature That Turns It Into a Waze Alternative, AutoEvolution
Mobile & Voice
- Google Assistant Gets Parental Controls, New Voices, and a Kids’ Dictionary, WIRED
- Google Assistant no longer has a light theme on Android 13, XDA Developers
- Pixel 7 personalized speech recognition improves Google Assistant, 9to5Google
SEO
- Google Shows Shipping Fees from your Merchant Feed in Organic Search, iPullRank
- How To Carry Out An SEO Health Check In 10 Easy Steps, Hallam
- Organic Marketing & Technical SEO Come Together, Conductor
- SEO Copywriting: A Complete Guide to Improving Your Writing, I Love SEO
- SEO Podcast #2: Geeking Out About SEO Crawling With David Kaufmann From SEOcrawl, SEOSLY
PPC
- 3 ways to keep audiences engaged in a content-driven world, Google Blog
- Advanced RSA Optimization and Why It’s Necessary for Search Marketers, Merkle
- The Effectiveness of Location-Based Advertising Campaigns, PPC Expo
- Automation myths debunked, Think with Google
Search Features
- Celebrate Native American artists in Chrome and ChromeOS, Google Blog
- iOS 16.2 surfaces relevant Apple News stories in the Weather app, AppleInsider
Other Search
- Beyond Tabula Rasa: Reincarnating Reinforcement Learning, Google AI Blog
- Robots That Write Their Own Code, Google AI Blog
Feedback:
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