Daily Search Forum Recap: October 26, 2022

Oct 26, 2022 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

A new zero click Google study puts it only at 25%, not the whopping 65% figure from previous studies. Google and Microsoft both announced disappointing earnings, while ad revenue grew, for Google Ads it grew much slower. Google says link wheels are against its guidelines. Big is testing a full size search bar in the bottom right footer of the search results. And Google Ads has a shopping carousel at the top and bottom.

Search Engine Roundtable Stories:

  • New Zero Click Google Study Puts Zero Clicks At 25%, Not 65%
    Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on desktop and 17% on mobile searches. No matter how you look at it, it is well under the Sparktoro study putting zero clicks on Google at 65%.
  • Google Ads Revenue Up Only 4.2% & Microsoft Bing Ads Revenues Up 16%
    Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google's ad revenue was up only 4.2%, while Microsoft's search ad revenue, mostly from Bing, seemed to be up way more, at 16% - year over year.
  • Google: Link Wheels Are Against Google's Guidelines & Are Link Schemes
    Google's John Mueller said that link wheels are against Google's webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.
  • Google Shopping Ads Overlay Carousel Testing Top & Bottom
    Google is testing showing the overlay feature for its shopping ads, when you click the "view more" both at the top and the bottom. Here are GIFs showing how the overlay either pins itself to the top or pins itself to the bottom.
  • Bing Full Size Search Box In Bottom Right Of Search Results
    Microsoft Bing is showing the search box in the bottom right corner, when you scroll down the search results page and your browser window is wide enough to fit it. Otherwise, Bing will show a floating magnifying glass to click on and activate your search box.
  • Samba Dancers At Google Ireland
    Google Dublin, Ireland had some sort of event where they had Samba dancers come out and perform. Below are more photos I found on Instagram of this event.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Google Search Engine Optimization

Google Goes On Defensive On Its Search Quality & Forum Results Statements

Apr 15, 2024 - 7:51 am
Google Search Engine Optimization

Google Responds To The Verge Mocking Its Search Rankings For Best Printer

Apr 15, 2024 - 7:41 am
Google News

Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

Apr 15, 2024 - 7:31 am
Google Search Engine Optimization

Google Crawl Budget Is Allocated By Hostname

Apr 15, 2024 - 7:21 am
Google AdSense

Google AdSense Publishers Reporting Huge RPM Earnings Drops

Apr 15, 2024 - 7:11 am
Previous Story: New Zero Click Google Study Puts Zero Clicks At 25%, Not 65%
Next Story: Fun Google Wall Art