Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There is a new term in our industry called "The Great Decoupling" - basically, how impressions are okay but you watch clicks just drop. Google published a new help document on video ads in search. Google Ads has new conversion goals interfaces. Bing is testing snippet extensions in a set of blue boxes. Microsoft Bing vehicle ads gain car condition labels.
Search Engine Roundtable Stories:
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The Great Decoupling Of Google Search - Clicks vs Impressions
Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks from Google start to drop, where impressions stay the same or go higher. -
Google Publishes About Video Ads Help Doc
Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing video ads recently again, but now this new help document is out with more details. This new document covers video ads in web search, image search and shopping search. -
Google Ads Testing New Conversion Goals Interface
Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way. -
Bing Tests Blue Boxed In Snippet Extensions
Microsoft is testing using a blue boxed in design for the Bing Search snippet extensions. Normally this would be listed out as text, in a list type of view format, side-by-side. But here Bing is testing it in a blue box. -
Microsoft Bing Vehicle Ads With Car Condition Labels
Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include “New,” “Used,” and “CPO” (Certified Pre-Owned). Also highlights features like “Single Owner,” “Nationwide Transfer,” and “Low Miles Per Year.” -
Pikachu Hits Google I/O
One of the cute parts of the Google I/O keynote was the mention of Gemini finishing the Pokémon in crazy time. -
Programming Note: Offline For Shavuot On Monday & Tuesday
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday, June 2nd and 3rd. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours.
Other Great Search Threads:
- All new locations require video verification is a myth. Google still lets postcard only through all the time., Joe Youngblood on X
- Bulk Uploading GA4 Annotations, Kyle Rushton McGregor on LinkedIn
- First time seeing separate booking links for order pickup/delivery. Very useful, Joy Hawkins on X
- If anyone out there wants to write their own "Everything you think you know is wrong. GEO is the way" article, just follow these simple steps: 1. Frame "SEO" as everything that was a thing between 2000 - 2006. Make sure to mention bu, Greg Boser on X
- If you're interested in my latest tutorial about tracking the impact of AIOs on CTR and clicks, then you should watch my latest video. I cover the post, the steps you need to take, and provide additional information to help you analyze the da, Glenn Gabe on Bluesky
- You’d think Google AI Overviews would get yesterday right, since it happened already - okay kidding, Barry Schwartz on X
- Thoughts About AI & SEO and the Future of the Internet, Reddit
Search Engine Land Stories:
- The latest jobs in search marketing
- Google begins rolling out Performance Max channel performance reporting
- Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy
- Google quietly releases guide for AI Max for Search: What advertisers need to know
Other Great Search Stories:
Analytics
- How to Track AI Traffic in Looker Studio, Omi Sido
Industry & Business
- Google antitrust case could hinge on legal definition of AI, QZ
- Google boosts Iowa presence with $7 billion data center investment, CBS 2 Iowa
- Watch Google's Dominance at Risk As Monopoly Trial Concludes, Bloomberg
Links & Content Marketing
Local & Maps
- A weird Google Maps glitch drove holiday traffic to the brink for hours, Android Police
- Google Maps updated with new bottom corner logo, 9to5Google
- The #1 Checklist to Optimize Your Google Business Profile, Sterling Sky
Mobile & Voice
- Google rolls out Gemini Live camera & screen sharing to all users, 9to5Google
- Siri Chatbot nears ChatGPT standard, but still hallucinates, AppleInsider
SEO
- 12 New KPIs for the GenAI Era: The Death of the Old SEO Dashboard, Duane Forrester Decodes
- What Does It Mean To "Render" a Webpage? An SEO's Guide to Optimizing for Webpage Rendering, Amsive
- GEO or SEO? The Future of SEO is Not What You Think, Metehan
PPC
- Google AI Overviews: 7 PPC Predictions That Will Reshape Paid Search, PPC Live
- How to Design High-Converting Landing Pages for PPC Campaigns, PPC Hero
Search Features
- Google expands Veo 3 to Gemini in more countries and on mobile, Google Blog
- I gave Google’s AI Mode a shot, but I’m still sticking with Perplexity, Android Authority
Other Search
Feedback:
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I am currently offline for the Shavout holiday, this post was pre-written and scheduled to be posted today.
