Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- New From Google Marketing Live: Hotel Ads, Local Ad Campaigns, Product Feeds, Customer Match & More
Google announced a slew of new features and tools at its Google Marketing Livestream event yesterday. This includes new features for hotel ads, local campaigns, local inventory ads, customer match, insight page upgrades, performance max, product feeds, tROARS and more. - 6 Months Since The Last Google Core Update, Google Will Announce When A New Update Is Released
It is just about six months since the last Google core update (5 weeks and 25 days) since the December 2020 core update. We have not had a core update in all of 2021. And no, Google did not release any official core update this year, despite all those unconfirmed updates. - Search News Buzz Video Recap: Google Search May Updates, Featured Snippet Testing, Fewer Manual Actions & Google Ads News
This week, we reported on another Google Search algorithm update, but only one, it was on May 22nd and it seemed really big. Google did not release a broad core update in 2021, but it will announce a future update when it is ready. Google mobile first indexing is still not fully done yet... - Google Search Advocates Aren't Suppose To Know About Ranking Anymore
Martin Splitt from Google said something I found very interesting in his video hangout from the other day. At the 25 minute mark, Martin said that his team technically now is "not supposed to know much about ranking." Historically the team did, but not after he joined in 2018. - Google Podcast: Deeper Insight Into Serving & More Fun Tidbits
I have to say, I love these Search Off The Record podcasts because they always contain really useful details on how Google Search works and the hosts are always fun to listen to, when they chat together. In this episode we have the regulars John Mueller, Martin Splitt, and Gary Illyes but Daniel Waisberg joined in this week. - Dog Racing Around Google Shrubs
Here is a video of an Australian Shepard dog racing around the Google office in Mountain View, California - the GooglePlex. The video below shows the dog racing around. So for all you dog and Google
Other Great Search Forum Threads:
- Can Google send traffic without providing Google the content?, WebmasterWorld
- I've said it before, and I'll say it again. Google Posts are FREE ADS ON GOOGLE. Look at how the views have increased since we started working with this client in October, Darren Shaw on Twitter
- If you're interested (or know someone who might be interested) in joining the News team at Google (to work on News on Search), we're opening a position in our Washington DC office. Happy to DM about it if you have quest, William Vambenepe on Twitter
- We do not reply on twitter for web sites related issues. Please investigate first via Bing Webmaster Tools URL Inspection https://t.co/QXL35kBaKD if needed review our webmaster guidelines https://t.co/, Fabrice Canel on Twitter
Search Engine Land Stories:
- How to measure Google’s E-A-T criteria and improve your organic results
- Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
- Google launches new ad formats for local campaigns and pickup later option for local inventory ads
- Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
- Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
Other Great Search Stories:
Analytics
- Respect user consent choices with Google Tag Manager, Google Blog
Industry & Business
- Google nears settlement of French antitrust case -Wall Street Journal, Reuters
- Google Women Suing Over Gender Bias Win Class-Action Status, Bloomberg
- Google close to settling ad-tech antitrust case in France, MarketWatch
Links & Content Marketing
- 5 Powerful Content Marketing Tools to Use in 2021, Influencive
- Content marketing strategy: More than just content, Doxee
- Inclusive Language For Content Marketing: 7 Areas to Examine, Business 2 Community
- LG’s new gaming-driven content marketing strategy, Ad Age
Local & Maps
- Confessions of a Google Local Guide, Near Media
- Google Announces Highly Anticipated Google Maps Update on Android Auto, AutoEvolution
- Google Maps has an amazing new feature that you probably can’t use, BGR
- Major Google Maps Alternative Now Available on Android Auto, AutoEvolution
Mobile & Voice
- An Easier Path to Great Page Experiences Using AMP for WordPress, The AMP Blog
- Google Assistant beats Siri again with this incoming Android 12 upgrade, Tom's Guide
SEO
- How to Start Aligning SEO to Performance KPIs, Botify
- Is Duplicate Content Bad for Search Engine Rankings?, BruceClay
- Search at Google I/O 2021, Google Search Central Blog
- Contextual Search | Implications of Context for SEO, Root and Branch Group
- Core Web Vitals for News Publishers, SEO for Google News
PPC
- Announcing v3.5 of the Campaign Manager 360 API, Google Ads Developer Blog
- Why Choosing an Agency With Shared Values Will Help You Succeed, Portent
- Facebook Ads & the Microsoft Audience Network, Microsoft Advertising
- Keyword Match Types - Segment or Consolidate?, PPC Hero
- Microsoft Advertising at DES 2021, Microsoft Advertising
Search Features
- Twitter Carousels & Google Search: An SEO Experiment (Real Data), How Measurement Works & More, Brodie Clark Consulting
Feedback:
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