Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Merchant Center for Agencies is now globally available. Google Discover publisher pages gain links and featured posts. Google is testing a dark and light URL in the search results, at the same time. Bing Webmaster Tools does not distinguish between http and https. Google Ads certification process was updated for cryptocurrency.
Search Engine Roundtable Stories:
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Google Merchant Center For Agencies Now Available Globally
Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere. -
Google Discover Publisher Pages To Get Links & Featured Posts
Google is testing updating the Google Discover publisher pages by adding custom links, featured posts, larger header images and sharper logos. I assume this would be managed by claiming your page? -
Google Tests Dark & Light URLs In Search Results (For The Same URL)
Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing... -
PSA: Bing Webmaster Tools Does Not Distinguish Between http and https
Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and every variation. -
Google Ads Certification Process Updated For Crypto
Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products. -
Google Brazilian Jiu Jitsu
Here is a photo from the Brazilian Jiu Jitsu program at the Google office. You can see, they even have their own custom Google branded branded Jiu Jitsu Kimono uniforms.
Other Great Search Threads:
- Wow! Credit when credit is due @thefox @dannysullivan @rajanpatel @rmstein We were doing a branded search test in AI Mode "Inspired Taste pho recipe". Putting aside some pretty major inaccur, Inspired Taste on X
- Geo-redirects can be quite annoying to users, so if you absolutely need to do them (outside of the regions from where Googlebot is crawling), I'd suggest working to do them thoughtfully, so that it's transparent to users what's happening., John Mueller on Bluesky
- One of the casualties of the Jan ~20 "listicle" and low-quality-content unconfirmed Google update. It was a total bloodbath. More impactful than the March 26 Core Update, IMO., Lily Ray on X
Search Engine Land Stories:
- Why vibe coding is becoming an SEO advantage
- Google Ads to auto-link YouTube channels starting June 10
- Adthena launches ChatGPT ads intelligence platform
- Google rolls out Merchant Center for Agencies globally
- Google may be about to widen the SEO playing field
- Why Google Ads, GA4 and CRM numbers never match
- Why PPC AI agents fail without business data
- The legal consequences of using AI — and the safest way to do it
- Winning the next era of local visibility: How AI is changing local search
Other Great Search Stories:
AI & LLMs
- AI Citation drift: How stable are sources in AI search results?, SISTRIX
- An Anthropic engineer argues HTML is a better output format for AI agents than Markdown, citing information density, ease of sharing, and two-way interaction (@trq212), Techmeme
- Gemini 'Omni' video model shows up with some early demos, 9to5Google
- Google Says Criminal Hackers Used A.I. to Find a Major Software Flaw, New York Times
- Google Threat Intelligence Group reports on AI threat trends., Google Blog
- How to make a study guide with Gemini using handwritten notes, Google Blog
- No signs of upgraded Apple Intelligence as iOS 26.5 arrives, AppleInsider
- OpenAI set to add remote Codex control to ChatGPT mobile app, Testing Catalog
- OpenAI's Dresser says enterprise AI adoption is 'at a tipping point', CNBC
- REPLIQA: quantum computing for life sciences, Google Blog
- We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved., Ahrefs
Analytics
Industry & Business
- Anthropic Signs $1.8 Billion Cloud Deal with Akamai, The Information
- EU Commission in talks with OpenAI and Anthropic over AI models, Reuters
- Google’s ‘Cox’ Pivot Moots Publishers’ Discovery Ask, Court Says, Bloomberg
- OpenAI to Save $97 Billion Through 2030 in Latest Microsoft Deal, The Information
Links & Content Marketing
- 5 Content Marketing Ideas for June 2026, Practical Ecommerce
Local & Maps
- Few visible Mac changes as Maps ads and subscriptions arrive, AppleInsider
- Universal Kids Resort Google reviews rolling in, www.axios.com
- Big Google Maps Update on CarPlay: Google Gemini Is Coming, AutoEvolution
SEO
- FAQ schema died twice. The fix is FAQSection., Joost de Valk
- Were ads a hidden contributor to the impression spikes in Google Search Console all along?, SERP Lens
- What is GEO? And why it matters for your search strategy, STAT Search Analytics
- Algorithms reward showmanship. Are you delivering it?, Jes Scholz
PPC
- Broad Match is Winning the Budget War. Is It Winning on Performance Too?, Optmyzr
- How to Win Apple Search Ads' Second Ad Slot, Brainlabs
- Your Negative Keyword Management Is Broken. Here's the Fix, Hopskip Media
Search Features
- Gemini overlay on Android basically adds Circle to Search, 9to5Google
- Microsoft is still faking Google's homepage on Bing 1.5 years after backlash, even as it pays $1 million for users, Windows Latest
Feedback:
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