Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google officially drops support for FAQ rich results, which impacts almost no one. Google Ads site visits assets are officially documented. Google vehicle ads now support standard shopping campaigns. Google Merchant Center adds more out-of-stock options. Google Tag Manager is coming to the Google Ads interface.
Search Engine Roundtable Stories:
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Google Search Drops FAQ Rich Results In Search & Search Console
Google announced on Friday that Google Search, as of May 7th, no longer shows FAQ rich results within the Google Search results. Google will also drop reporting on it within Google Search Console and the respective APIs in the future. -
Google Ads Posts Site Visits Assets Documentation
Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times - the label that says how many people visited the site. Well, now there is official documentation for it and we know they are officially called site visits assets. -
Google Merchant Center Gains More Out-of-Stock Options
Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to "ensure your landing page clearly displays product availability for online purchases." -
Google Tag Manager May Be Coming To Google Ads Interface
Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience. -
Google Vehicle Ads Now In Standard Shopping Campaigns
Google now allows you to run vehicle ads in your Standard Shopping campaigns. Previously, this was only available in Performance Max for Vehicle ads only, according to PPC News Feed. -
Google Lollipop Light Fixtures
Google has this conference room at the Google Korea office where the light fixtures look like lollipops. No joke.
Other Great Search Threads:
- I don't think I've ever seen "Threads" on Google Discover. Here's a Discover card for a Threads social network post, using the same logic as X(.)com: a slideshow if the post has multiple images, the Google profile page of, Damien (andell) on X
- It’s been brilliant to see so many people in SEO and marketing circles building and launching genuinely useful products lately., Carl Hendy on LinkedIn
- New in serp ask Gemini, Sachin Patel on X
- For Search, site-names aren't supported on a subdirectory level, so it might make sense to pick something more generic / non-country-specific, John Mueller on Bluesky
Search Engine Land Stories:
- Veronika Höller talks on a perfectly set-up but poor performing campaign
- The latest jobs in search marketing
- Google Ads surfaces Tag Manager controls inside its interface
- Google to no longer support FAQ rich results
- How to run prompt-level SEO experiments for AI search
- SEO’s new goal in 2026: Recognition, not rankings
- Why intent alignment matters more than perfect technical SEO
Other Great Search Stories:
AI & LLMs
Analytics
Industry & Business
- Alphabet 160% rally in year reflects value of owning most of AI stack, CNBC
- Microsoft is giving away $1 million to Bing users, and that says everything about Google's monopoly, Windows Latest
- How a Job at OpenAI Became the Greatest Lottery Ticket of the AI Boom, Wall Street Journal
- Nvidia embraces AI investor, topping $40 billion in equity bets 2026, CNBC
Links & Content Marketing
Local & Maps
- Anthropic Takes On Local Search, Challenges Google, MediaPost
- Apple Maps Quietly Gets a DCE Update, Maybe Google Maps Is the Reason, AutoEvolution
SEO
- Are AI Overviews Killing Your B2B Website Traffic?, Nikki Pilkington
- Claude Skills for SEO and Marketing: What They Are and How to Use Them, Ahrefs
- On-Page AEO: 4 Writing Frameworks for Better AI Visibility, Ahrefs
- Quick Tip: How Page Speed Impacts ChatGPT and Perplexity Visibility, iPullRank
- SEO Made Simple: What is SEO and How Does It Work?, Koozai
- SEO in 2026: Why Ecommerce Sites Waste Crawl Budget (And How to Fix It), Koozai
- Reflecting on the Journey of Building an SEO Browser, Brodie Clark Consulting
- The downfall of G2's SEO has to be studied, Marketing Advice
PPC
- AI Shopping Agents Are Here: What PPCers Need to Know, ZATO
- Data Manager API Supports Store Sales and Event Ingestion, PPC News Feed
- ‘Google doesn't care that it's terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage, Digiday
Search Features
Feedback:
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