Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Disputes Zero Click Study, Shares More Data, But It's Not Enough
Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote but added some data. The truth is, Google just gave us a few nuggets of informaton but it is really not enough. - Microsoft Bing Removed 1.6 Billion Ads & Suspended 300,000 Advertisers & Removed 270,000 Sites
Microsoft has published its version of the ad quality year in review 2020. Microsoft said it suspended about 300,000 advertising accounts in 2020, which was up 30% from 2019. It removed 1.6 billion "bad ads" and rejected about 21 million ads in accordance with its sensitive advertising policy. It also removed 270,000 sites from its system. - Over 65% of Web Pages Have No Backlinks
Ahrefs published a study a few months ago that I have not reported on. The study's main thing was that "94.3% of pages out of roughly two million pages didn't get even a single visitor from Google." The bigger stat in that study to me was that "66.31% of pages don't have even a single backlink." - Video: E-Commerce & Products In Google Search
Alan Kent, Developer Advocate at Google, posted a lightening talk on the Google YouTube channel around how to get your products in search. This can help e-commerce sites get more visibility and sales from Google Search. - Google Image Search Radio Button Filters
Google seems to be showing a new radio button selection filter for the image search drop down filters. As you can see from the screenshot below, when you click on a filter option, it shows the option but also a circle to select it. - Google Dublin Painting With A View
Here is a photo from about two years ago of a paint club painting on the rooftop of the Google Dublin office. I embed the other photos from Instagram below, but I assume those who paint found find thi
Other Great Search Forum Threads:
- This is not available in SC. On GA: [1] open the real time report [2] click one of those results [3] check which referral you get in real time - if it's a huge website it might be a bit harder... here's, Daniel Waisberg on Twitter
- I don't think that would make much sense. They're very different inputs & need different optimizations. Similarly, you wouldn't use the same spreadsheet to process you, John Mueller on Twitter
- We dropped some insights into this message at https://t.co/Zx0Fo0HLid & linked to the updated article at https://t.co/stFMxHjuMy , with a sample URL to try out. It can be pretty tricky,, John Mueller on Twitter
- While there’s still uncertainty ahead, the vaccine gives us reason for hope. As the vaccine becomes more available, you may have questions. Search “covid vaccine” to get the facts → https://t.co/4OKGH1rR0n https://t.co/RPV, Google on Twitter
Search Engine Land Stories:
- B2B marketing trends shaping 2021
- Google’s current FLoC tests aren’t GDPR compliant
- 4 local review trends to watch in 2021
- YouTube experiments with automated lists of products detected in videos
- Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief
Other Great Search Stories:
Analytics
- Build Your GA4 Skillset With New Demo Properties, Adswerve
- How To Implement Cookie Exceptions and Triggers in GTM, Portent
- Sales drop - looking for the reasons in Google Analytics, Software Promotions
- SEO Website Analytics: Going One Step Deeper Into GA, Moz
Industry & Business
- How Economists Corrupted the Internet, Matt Stoller
Links & Content Marketing
- Technology Content Marketing Priorities | Study, MarketingProfs
- Writesonic uses AI to create engaging copy for all your content marketing and sales, The Next Web
Local & Maps
Mobile & Voice
- Apple Removes 'Siri Remote' Mentions in tvOS 14.5 Beta, Changes 'Home' Button Name, MacRumors
- Google Assistant Now Finds Your Contacts Who Share Their Location on Google Maps When Asked, Voicebot
- Google Assistant prepares a new "Memory" feature and earnings call alerts, XDA Developers
SEO
- JavaScript SEO Best Practices and Debugging Tools, Search Engine Journal
PPC
- Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns, AdExchanger
- Upcoming Change to the Enforcement of Temporary IDs with Product Partitions and Listing Groups, Google Ads Developer Blog
Search Features
- 5 ways Search can help you learn, Google Blog
- Track and manage your public access mandates, Google Scholar Blog
Other Search
