Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has started to roll out the desktop version of the Google Page Experience Update - big whoop. Google Merchant Center has a new "shopping experience scorecard" and if you prove that you provide excellent customer experience, Google may give you a boost and more visibility in Google Shopping. Most advertisers said that Google Ads CPCs costs are up this year compared to last. Google AdSense publisher reports seem off, the homepage report is showing much lower earnings than the other reports. Microsoft Advertising launched dynamic descriptions ad texts for DSAs.
Search Engine Roundtable Stories:
- Google Page Experience Update For Desktop Rolling Out
Google is now rolling out the desktop version of the Google Page Experience update. This rollout started Tuesday, February 22, 2022 and will roll out through the end of March 2022. You probably won't notice any real ranking changes from it but we have to report on it anyway. - Google Shopping Experience Scorecard Will Promote Merchants In Search That Provide Excellent Customer Service
Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping, amongst other benefits, for merchants who provide an "excellent customer experience." - Google AdSense Estimated Earnings Report Is Broken Right Now
There are numerous reports that the Google AdSense estimated earnings report on the AdSense console homepage is reporting much lower than expected earnings. The report does not match up with the earnings in the Reports tab. This seems like a widespread bug impacting most, if not all, AdSense publishers right now. - 70%+ Of Search Marketers Say Google Ads Cost Per Clicks Are Up
Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click is more expensive this year than it was last year. - New Microsoft Advertising Dynamic Descriptions Ad Text For Bing Search
Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising's Artificial Intelligence. - Reclining In A Google Airline Chair
We know the Google Germany office has a weird office space made to look like the inside of an aircraft. Well, here is a photo of someone sitting in one of the airplane chairs reclining and stretching
Other Great Search Threads:
- I feel a @gregfinn Hulk moment coming on :) -> Microsoft Ads announces auto-apply recommendations "By default advertisers will be opted in to auto-apply for all the 5 recommendation types" Although you can easily opt-out, rece, Glenn Gabe on Twitter
- Having links between the language versions of a site / page seems like a baseline usability element. That's something I'd always recommend. I would not rely on hreflang to enable crawling of inte, John Mueller on Twitter
- How AI works in everyday life | Google AI, Barry Schwartz on Twitter
- I’m so very sad to hear about the passing of @aperfectcircle0 host of the CMO Asia Podcast 😢 I had the wonderful opportunity to meet him at Shenzhen in 2019 at an event, spent the day sightseeing with ot, Aleyda Solis on Twitter
- It's possible to rely on a single source of traffic with SEO too though. IMO it's critical to plan accordingly & diversify. Search can & does change over time; don't make your site subject of the next., John Mueller on Twitter
- The Microsoft Bing team continues evolving search to be more relevant, visually immersive, and inspirational. Check out some of our new experiences across Bing that help you find ideas and information quickly and intuitively., Jordi Ribas on Twitter
- There is no generally valid answer to that question, sorry., John Mueller on Twitter
Search Engine Land Stories:
- New Google Shopping experience scorecard
- 5 steps to dominate ad copy in a Smart Bidding world
- Google page experience update for desktop now rolling out
- Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
- Google’s Pirate Update can cause 89% drop in search traffic for offending sites
Other Great Search Stories:
Analytics
- How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples, Databox Blog
- How To Use Custom Regex Filters In Google Search Console To Remove Branded Searches From The Data, Koozai
Industry & Business
- Google is retiring Chrome's data-saving Lite mode next month, saying it's no longer necessary, Android Police
- Google’s Area 120 debuts Checks, an AI-powered privacy compliance solution for mobile apps, TechCrunch
Links & Content Marketing
- How To Develop A Content Strategy, Hallam
- How website content works with SEO, SearchLab Digital
- The Professional’s Guide to SEO: Link Building Sneak Preview, Moz
- Backlink Audits, Majestic
Local & Maps
- Apple Car autopilot system rumored to be connected to new Korean supplier, AppleInsider
- Better Business Bureau: Don’t let scammers steal your Google business profile, Herald Dispatch
Mobile & Voice
- Spotify Car Thing is now available to everyone, 9to5Google
- Apple Will Introduce a Gender-Neutral Siri Voice in iOS Update, Voicebot
- Google acknowledges Wi-Fi issues in ‘very small number’ of Pixel 6 phones, fix coming in March, The Verge
SEO
- 5 SEO KPIs to Help You Scale Your Business, RankRanger
- Automatically extract concepts and keywords from a text, Oncrawl
- Core Web Vitals: What Next?, Moz
- Favi-gone: 5 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies], GSQI
- What To Do When Rich Snippets Steal Your Clicks, iPullRank
- Yoast SEO 18.2: Another round of fixes, Yoast
- Seven examples of useful SEO goals, Compass Digital Strategies
- What Are Core Web Vitals & How Can You Improve Them?, Ahrefs
PPC
- 12 Common Google PPC Mistakes, Wellspring Digital
- Your Performance Max Questions Answered by Ginny Marvin of Google Ads, PPCChat
Search Features
- Get informed and inspired for your next trip with fewer clicks, Bing Search Blog
- Google Twosday Easter egg celebrates the day in Search, 9to5Google
Other Search
- Completing Human to Computer Dialogs with Automated Assistants, SEO By The Sea
- Microsoft Edge poised to overtake Safari as second biggest desktop browser, AppleInsider
- The future of learning is digital, Google Blog
- Fed Up With Google, Conspiracy Theorists Turn to DuckDuckGo, New York Times
- How to Find Your Target Audience, RankRanger
Feedback:
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