Signage: Google Glass Welcome Here

Aug 15, 2013 - 7:54 am 0 by
Filed Under Photos

Google Glass Welcome Here

Robert Scoble has a brother named Benny who has a tavern named Benny's Tavern in Colonial Heights, Virginia. They posted a sign outside of the bar saying "Google Glass Welcome Here" and Scoble shared it on Google+.

Of course, this is a good marketing tactic since there were plenty of bars and places getting in the news for banning Google Glass. Why not make a stink out of welcoming Google Glass.

Scoble lists the reason his brother placed the sign:

1. It's always good being first. If he banned Glass, no one would care cause it's already been done.
2. He realizes that Google Glass users will defacto be heavy Internet influencers. They probably have high Klout scores. Write more Yelp reviews than average (not to mention Facebook reviews, Foursquare tips, Google local reviews, etc). The first users will most likely share their experiences inside the bar at a far higher rate.
3. It positions the bar as modern and "with the times." Anyone can position themselves as scared of the future, but welcoming futuristic devices takes leadership.
4. It makes it OK (and welcoming) for smartphone users to take photos inside the bar, share them on Instagram, Facebook, Twitter, Flickr, Google+, Foursquare, etc.
5. I bet that he collected a nice check from Budweiser who also wants to be seen as modern, social, and all that.

You can see more details at Google+.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Google Stair Case With Search Trends
Next Story: Google London Bus