Robert Scoble has a brother named Benny who has a tavern named Benny's Tavern in Colonial Heights, Virginia. They posted a sign outside of the bar saying "Google Glass Welcome Here" and Scoble shared it on Google+.
Of course, this is a good marketing tactic since there were plenty of bars and places getting in the news for banning Google Glass. Why not make a stink out of welcoming Google Glass.
Scoble lists the reason his brother placed the sign:
1. It's always good being first. If he banned Glass, no one would care cause it's already been done.
2. He realizes that Google Glass users will defacto be heavy Internet influencers. They probably have high Klout scores. Write more Yelp reviews than average (not to mention Facebook reviews, Foursquare tips, Google local reviews, etc). The first users will most likely share their experiences inside the bar at a far higher rate.
3. It positions the bar as modern and "with the times." Anyone can position themselves as scared of the future, but welcoming futuristic devices takes leadership.
4. It makes it OK (and welcoming) for smartphone users to take photos inside the bar, share them on Instagram, Facebook, Twitter, Flickr, Google+, Foursquare, etc.
5. I bet that he collected a nice check from Budweiser who also wants to be seen as modern, social, and all that.
You can see more details at Google+.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
