Study: Reviews With Photos Last Longer In Google Local Results

Jan 3, 2023 - 7:21 am 0 by
Filed Under Google Maps

Google Photo Review

Another small study says that reviews with photos with them last a lot longer in the Google local listing for a business than reviews without photos. This was another study done by Joy Hawkins and her company where Joy wrote, "You definitely want to encourage customers to add photos to their reviews. This will help reviews to stay at the top of your listing for more days."

Joy added, "Also, if you get a negative review, reach out to some old customers who left a positive review in the past and ask them to add a photo to their review. From our testing, this pushes that review into the top ten and will also alter the order of the reviews significantly including pushing negative reviews down or even out of the top ten."

Here is how much longer based on her small sample size but still, a nice case study:

click for full size

So when you leave reviews, maybe drop a photo for the place you are leaving a review. And maybe somehow encourage customers to do the same?

click for full size

You can read the whole study ovrer here.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Updates hreflang Documentation While I Was Offline

Jun 17, 2024 - 7:11 am
Previous Story: Google: The Helpful Content Update & Link Spam Update Still Ongoing