Nicky Wake - The Search Community Honors You

Mar 13, 2018 - 7:12 am 3 by
Filed Under Honor An SEO/SEM

Nicky Wake

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.

Nicky Wake is 46 years old, lives in Summerseat, a beautiful village in the United Kingdom, in the hills outside Manchester, with her family. Nicky co-founded The UK Search Awards, The EU Search Awards, The US Search Awards and the MENA Search Awards with her husband Andy.

Recognizing people in our industry for their contributions is such an important thing to do. So for her to devote a lot of her time and resources to such a task is an amazing thing. It shows a characteristic about Nicky that is simply down right goodness. Doing awards is not an easy thing, it can lead to some being insulted or hurt but the way they set up these awards, it feels like everyone comes out with a smile.

Kevin Gibbons nominated Nicky and wrote:

In founding and running the UK, EMEA and US Search Awards, Nicky has played a huge role (both sides of the pond), to provide a great way to transparently benchmark and recognise the top work within our industry.

Nicky and her team at Don't Panic, put a ton of effort into these events, and to do such a trusted and respectable job - in let's say, what can be a skeptical industry at times, deserves great credit.

As a result of doing such a great job, in an industry she wasn't previously familiar in, Nicky's truly embraced it and brought everyone together even closer - between judges, entrants and running fantastic events which have become a favourite on any SEO's calendar.

Nicky Wake Bio: Nicky Wake is MD of Don’t Panic Events, a UK based events agency. Although not an SEO she has worked in the search industry for over 10 years delivering sector specific conferences and awards educating, celebrating and rewarding the talent in the search industry. She founded the Search Awards series which includes The UK Search Awards, The EU Search Awards, The US Search Awards and the MENA Search Awards, all annual must attend events showcasing some of the best global campaigns, talent, in-house teams and agencies working in SEO, PPC and Content. She recently launched the UK Biddable Media Awards and the Interactive Marketing Awards which take place in Florida in April. Nicky has also delivered SAScon, Search Camp and Benchmark Search Conference, The UK Search Conference all annual UK based search conferences. When not delivering search industry events her team of 22 staff deliver 50 plus events a year including exhibitions, conferences and awards shows in a range of sectors from PR, Social Media, Marketing, Education and Healthcare.

Favorite thing about the SEO community? The sense of community, the willingness to share and learn from each other is completely unique to the search industry, it is one of the things that makes search industry conferences so special. Also they love to party, there is nothing in the world like a search industry awards party!!

One piece of advice to the SEOs out there? Enter the search awards to get your work rewarded and recognised,

Favorite things in general? Favourite colour - pink, food - steak, activity – walking my Dog, she’s called Dog Dog

What you want to be known for in the SEO space? Building THE ethical, credible and respected awards schemes for the search industry, having robust and accountable judging procedures and systems which help create best practice and improve campaign quality, celebrating and rewarding exceptional talents within the industry and acknowledging the impact their work has on companies growth and profitability

To learn more about Nicky, check out her company site, follow her on Twitter and connect with her on LinkedIn.

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.


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