Google announced they are adding message reporting to the AdWords search ads reports. It is rolling out over the next few weeks and will help you analyze the performance of your click-to-message ads with Google.
It is rolling out in the U.S., Canada, U.K., France, Brazil and Australia.
The metrics include:
- Chat rate - how often users start a conversation with you ("Chats") after seeing your message extension ("Message impressions").
- Chat start time - the timestamp for when a user sends you a message to initiate a conversation. Use this insight to help schedule your message extensions.
- Messages - the total number of messages exchanged between you and a user within a single chat. Use this insight to evaluate which campaigns are driving the longest or most in-depth conversations compared to the average.
Here is what these message ads look like:
Forum discussion at WebmasterWorld, Google+ and Twitter.
