Overthinking Natural Links? Google: If It Is Natural, It Is Natural.

Jan 21, 2020 - 7:22 am 17 by
Filed Under Link Building

Green Leaf Google

Is it this simple? John Mueller of Google said on Twitter "You're overthinking it. If the link is natural, then it's a natural link." It makes sense to me? I mean, if you are building and forcing new links, is that natural? Is there a gray area?

I can say, honestly, I don't ask for links on this site. I don't do things specifically to get links. I don't even look at how many links I have.

But that is the other extreme. Most SEOs do look at links and think about them. But is even thinking about links natural?

Are we over thinking this or is Google?

Here is John's tweet:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 10, 2026

Jul 10, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Breaks Usage Records, Social & Video Platforms Show In Search Console & More Google Ads, ChatGPT Ads & More

Jul 10, 2026 - 8:01 am
Google Ads

Google Ads Now Show AI Creation/Edited Labels

Jul 10, 2026 - 7:51 am
Google Ads

Google Automatically Assigns Product Categories With Evolving Taxonomy

Jul 10, 2026 - 7:41 am
Google Search Engine Optimization

Hack: Google AI Performance Reports For Platform Properties

Jul 10, 2026 - 7:31 am
Google Search Engine Optimization

Google: Canonicalization Issues May Take Up To Two Weeks To Resolve

Jul 10, 2026 - 7:21 am
 
Previous Story: Video: Google Image Search Ranking & Optimization