Video: Google Image Search Ranking & Optimization

Jan 21, 2020 - 7:12 am 11 by

Google Johmu Images

Google has released a new video on how image search rankings work. John Mueller of Google answered how to rank images on Google and provided useful tips on the topic.

John said the most important thing is "to consider is how you'd want to be found in image search? What you expect users to search for? And how can your site be useful to them when they find you?"

After you figure that out, then he provided these technical tips:

  • Use high quality images
  • Place them on your pages in a relevant visible way
  • Use great titles on the pages themselves
  • Provide useful alt attributes for the images
  • Potentially add captions
  • Pick good filenames for your images
  • Host your images in a way that they're fast for your users

Here is the video:

Here is the full transcript:

Today's question is from Soshim Kana Hai Jaan. Please tell us how to rank images on Google. Please tell us some useful tips.

Well, images are awesome. For example, images of cheese. Who doesn't like cheese?

Anyway, when it comes to images the number one thing to consider is how you'd want to be found in image search? What you expect users to search for? And how can your site be useful to them when they find you?

In short, don't just optimize for images because they exist but rather do it with a specific goal in mind. Once you have that, you can look at the technical details. Let's start with these:

- Use high quality images - Place them on your pages in a relevant invisible way - Use great titles on the pages themselves - Provide useful alt attributes for the images - Potentially add captions - Pick good filenames for your images - Host your images in a way that they're fast for your users

There's a lot more that can be done to optimize images for search. If you're curious then check out the article I linked to in the description below.

Here is the document in Google's help area that John is talking about.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am
Google

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 15, 2024

Apr 15, 2024 - 4:00 pm
Previous Story: Google Logo Unicorn Squishy