The 2015 Moz Search Engine Ranking Study Shows Links Still Super Important

Aug 12, 2015 - 8:03 am 17 by

Moz Ranking Study

Moz has announced the publication of the 2015 Moz search ranking factors study. The study shared a lot of data on correlation and expert interviews, it is the largest they put together yet.

In short, it seems links and anchor text still rank supreme with Google. Things like HTTPS and TLDs have very little correlation. Here is the summary infographic they published, but you can dive into the details over here.

Rankingfactors Info

Forum discussion at Google+ and Local Search Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 9, 2026

Jan 9, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News

Jan 9, 2026 - 8:01 am
Google Search Engine Optimization

Google Talks On Hiring A GEO/AEO/SEO & Buying AI-Optimization Tools

Jan 9, 2026 - 7:51 am
Google Search Engine Optimization

Google: Don't Turn Your Content Into Bite-Sized Chunks

Jan 9, 2026 - 7:41 am
Bing Search

Microsoft Agents: Copilot Checkout & Brand Agents

Jan 9, 2026 - 7:31 am
Bing Search

Bing Tests Retro Local Pack In Search Results

Jan 9, 2026 - 7:21 am
 
Previous Story: Google: 404s Don't Impact The Google Panda Algorithm