The 2015 Moz Search Engine Ranking Study Shows Links Still Super Important

Aug 12, 2015 - 8:03 am 17 by

Moz Ranking Study

Moz has announced the publication of the 2015 Moz search ranking factors study. The study shared a lot of data on correlation and expert interviews, it is the largest they put together yet.

In short, it seems links and anchor text still rank supreme with Google. Things like HTTPS and TLDs have very little correlation. Here is the summary infographic they published, but you can dive into the details over here.

Rankingfactors Info

Forum discussion at Google+ and Local Search Forums.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 9, 2026

Sep 9, 2026 - 10:00 am
Google Search Engine Optimization

Google: Sometimes There Is No Absolute Right Answer For SEO

Sep 9, 2026 - 7:51 am
Google Ads

Google Merchant Center AI Performance: AI Search Intent, Terms & Attribution

Sep 9, 2026 - 7:41 am
Google Ads

Google Ads Local Customer Optimization & Store Sales In Data Manager

Sep 9, 2026 - 7:31 am
Google

Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews

Sep 9, 2026 - 7:21 am
Google Ads

Google Ads Location Asset Requirements Update

Sep 9, 2026 - 7:11 am
Previous Story: Google: 404s Don't Impact The Google Panda Algorithm