Changing Your Logo Hurt Your SEO Or Google Rankings? Probably Not.

Jun 20, 2022 - 7:21 am 2 by

Google Dragon Boat Festival

Google's John Mueller was asked if swapping out your logo on your site for the site's birthday with a special birthday logo can hurt your SEO. John said on Twitter "I've never seen issues around that." In fact, Google does it all the time on its home page and heck, I swap out the theme on this site for special days as well.

John did add "not that it's a model of perfect SEO" to swap out your logo, "but Google Search's homepage changes logos very often too," he said.

Just the other day we had a special theme on this site for Flag Day in the US:

Here are those tweets on Twitter:

I really do not see changing the logo for a day or so, or even some color scheme themes, hurting your SEO or rankings in Google Search. I am sure there is a way to do it where it can blow things up in a bad way, but in general, it shouldn't negatively impact things if done right.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Ongoing Google March Core Update, Googlebot To Crawl Less, Pay For Google Search AI & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 11, 2024

Apr 11, 2024 - 4:00 pm
Google Search Engine Optimization

Google Responds To Claims Where Search Results Can Be Harmful & Dangerous

Apr 11, 2024 - 7:51 am
Google Search Engine Optimization

Google: Differences Between 410 and 404 Is Too Minimal

Apr 11, 2024 - 7:41 am
Google Ads

Google Ads With People Also Consider Label

Apr 11, 2024 - 7:31 am

Google Is Not Removing The Site Command Search Feature

Apr 11, 2024 - 7:21 am
Google Ads

Google Ads Tests Get Phone Number Button

Apr 11, 2024 - 7:11 am
Previous Story: Google Clarifies How To Use Product Rich Results On Product Variants Pages