Interest Based Ads Performance Reports Comes To Google AdSense

Jan 24, 2011 - 8:42 am 1 by
Filed Under Google AdSense

Google has released a new report within the AdSense interface for monitoring the interest based ads displayed on some AdSense units.

The new report can be found under the "Performance tab" and then click on the "Accounts by entire day" drop down. Within there, select the "Targeting types." Google will then break down a report that shows you contextual, interest based, and placement ads.

Here is a picture:

IBA AdSense Report

This offers more transparency into how the interest based ads (IBA) are performing. Prior there was a lot of confusion on how well they performed, leading some publishers to opt out of IBA ads ultimately impacting their earnings. This report is even more important since Google seems to be beefing up showing and displaying these types of ads. Personally, I see them everywhere.

AdSenseAdvisor said in a WebmasterWorld thread, "for those of you who aren't opted in, I'd highly recommend reconsidering opting-in and tracking the results."

Will you give interest based Google ads another try as a publisher?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests AI Generated Search Snippet Summaries

Sep 16, 2025 - 9:20 pm
Search Forum Recap

Daily Search Forum Recap: September 16, 2025

Sep 16, 2025 - 10:00 am
Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
Bing Ads

Bing Image Search With Ads Mixed Into The Organic Results

Sep 16, 2025 - 7:31 am
Bing Search

Bing Testing Sticky Search Bar Header

Sep 16, 2025 - 7:21 am
 
Previous Story: Google Lowercases AdWords Display URLs