Google Lowercases AdWords Display URLs

Jan 24, 2011 • 8:28 am | comments (5) by | Filed Under Google Ads (AdWords)

As expected Google has started to roll out their new policy of requiring the domain portion of the display URLs in the AdWords ad to be lowercase.

If you search at Google, all the domain names in the AdWords ads should appear lowercase. If not, then maybe you are on an older data center and you will soon see it.

The rollout started Friday afternoon according to a WebmasterWorld thread.

Not all advertisers are happy about it. Especially when using case helps point out the true meaning of the URL. The example given last time still makes a solid point: is definitely better than

From >> To

AdWords URLs Lowecase

Anyone happy with this change?

Forum discussion at WebmasterWorld.

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