Yahoo Switches To SSL & Referers Increase

May 15, 2014 - 8:30 am 1 by

yahoo sslA few months ago, many publishers and webmasters began noticing a huge spike in referrers from

Scanning through the Yahoo Answers and Microsoft Answers threads, I didn't find an answer.

Yahoo told me that this switch began to happen when Yahoo went SSL across their properties.

Yahoo said:

The referrer is similar to, which publishers will also see. It processes click actions for the home page.

As part of our move to HTTPS secure search, referrer logs are now showing when the source site was HTTPS-based.

So if you are seeing a huge change in referrer data from Yahoo, that is why.

Hat tip to Ben Lundin for spotting this and sending it my way.

Forum discussion at Yahoo Answers and Microsoft Answers.


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