Hitwise: Google Share Declines While Bing Gains Market Share

Apr 12, 2011 • 8:52 am | comments (18) by | Filed Under Search Engine Industry News

Hitwise Bing vs Google Market ShareHitwise published their March 2011 search market share report.

This time Bing has reached 30% market share, while Google's share dropped to under 65%. Google is still leading, but Bing continues to grow in market share. From February to March, Bing jumped 5% in share while Google declined 3%.

Here is the chart:

click for full size

What I also found interesting is that people are searching more for one word keywords than in the previous month. Take a look at this next chart.

click for full size

Are searchers getting dumber or are search engines getting smarter?

And if so, is Google getting dumber because they are losing share?

A WebmasterWorld thread blames Google for Google's decline. Brett Tabke of WebmasterWorld said:

Google has so screwed around with their serps this last year, that any alternative dependable and reliable that users can count on is going to gain share. Google has done something I didn't think possible - they have broken the trust of the end user. While Bing has been busy showing that they are in it for the long haul and staying-the-course with a user experience that people are coming to trust.

Forum discussion at WebmasterWorld.

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