Google Skip Redirects Adds Support For rel-alternate-media Annotations

Aug 12, 2013 - 8:43 am 1 by

Googlebot Mobile For Smart PhonesGoogle's Pierre Far, their mobile SEO man, announced on Google+ that Google has quietly added support for skip redirect to handle rel-alternate-media annotations.

Pierre calls this a "sweet little update." He explains that using the rel-alternate-media annotiation gives you more flexibility in how you handle users versus robots. He explains:

In this case, even if the desktop page doesn't automatically redirect to the smartphone page, if we discover valid annotations linking the desktop and smartphone pages, our algorithms may still change the link target shown in the search results to point directly to the smartphone page. I know many webmasters asked me about this exact thing, and now you can be happy.

If you have never seen a skip redirect in action at Google, see this story.

Skip Redirect launched in December 2011 and may have kicked off Google's major efforts in mobile SEO topics.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: In-Search Video Google AdWords Ads Not Working