Webmaster See Spike In Google Zombie Traffic

Apr 13, 2016 • 8:34 am | comments (190) by | Filed Under Google Search Engine Optimization

Google Zombie Traffic

Back in October was the first time I introduced many of you to the Google Zombie traffic phenomenon. The definition of zombie traffic from Google are users that act like Zombies. They are dwelling on the site, not converting, slowly moving from page to page, like Zombies would travel around time and they come from Google is swarms.

There has always been chatter about it since October but in the past week or two, the chatter has seriously spiked.

It is a WebmasterWorld thing, where the folks at WebmasterWorld named it Zombie traffic.

In short, webmasters are saying Google is sending weird users to them that no longer convert as they use to. It might be that these webmaster's sites are horrible, but there are way too many people complaining about it. So I don't know if we can blame a specific site in this case.

In any event, do you notice such traffic on your site. Lots of good Google traffic but the users they are sending do not convert or take the action you expect of them?

Forum discussion at WebmasterWorld.

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