Google Local Service Ads To Show Photos & They Improve Ad Rank

Aug 8, 2024 - 7:51 am 1 by
Filed Under Google Ads

Google Office Shot

Google will begin showing photos in your Local Service Ads that come from your Local Service Ads profile. Ginny Marvin, Google's Ads Liaison, wrote on X yesterday, "Starting today, we'll begin selecting photos from your LSA profile to show in your ads."

Google also said adding photos can help improve your ad rank. "Adding photos to your Local Services Ads can help improve your ad ranking," Ginny Marvin wrote. As PPCGreg said, this is the "first mention of these photos improving your Ad Rank." In this help doc it says, "Ad ranking improvements: High quality photos may contribute to improved Local Services Ads rankings."

Google said these photos will most likely increase engagement with your ads. "Photos will be selected based on their likelihood to increase engagement with your ad," Ginny Marvin added. Google might not always show photos on your LSAs, "Ads won’t always include a photo, depending on the user query and other factors," Marvin added.

Google recommends uploading at least three to give images to your Local Service Ads profile on the Profile and budget page. Also, make sure the photos are high quality, relevant to your work, original, and not copied or stolen.

No wonder Google started asking Local Service Ads advertisers for photos back in March with this email:

Google Lsa Photo Email

Go with high quality photos and not click baity photos:

Also this is just US and Canada:

What about headshots:

Here is that post:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Google Tests More Videos To Short Videos Tab Instead Of Loading More Videos Below