Google: You Shouldn't Be Creating Links To Your Site

Nov 10, 2021 - 7:41 am 17 by

Google Building Links

Google's John Mueller said on Twitter this morning "you shouldn't be creating links to your site in general." So there you have it - do not create links to your site, he added that he recommends you check out the webmaster guidelines.

Here is the tweet:

This was all started from a question about "taking backlinks."

John Mueller of Google said this before, saying making quality links is against the guidelines and that you should avoid link building but he did say before that not all link building is bad.

So are you going to stop creating links? :)

Forum discussion at Twitter.

Update: John said his advice was for a specific site:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google May Use IndexNow Protocol For Instant Indexing