Google: Making Quality Links Is Against Google's Webmaster Guidelines

Oct 3, 2018 - 7:29 am 62 by

Google Natural Links

Google's John Mueller said in a Google Webmaster Help thread that making quality links is against their Google webmaster guidelines. He said "if *you're* making quality links to your site, then that would be considered against our webmaster guidelines, and by that, those links would definitely not be considered "quality"."

Google wants natural links, links you do not go out specifically and "make." If you make links than by definition, those links are not natural and thus against Google's guidelines.

Of course, Google's link building guidelines have evolved over the years and Google is way more strict about what is classified as a natural link versus what is not.

So be super careful when you hire an SEO who does link building.

Forum discussion at Google Webmaster Help.

Update: More from John on this later today:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 14, 2025

Feb 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix

Feb 14, 2025 - 8:01 am
Google Search Engine Optimization

Google Merchant Listing New Membership Loyalty Pricing Property

Feb 14, 2025 - 7:51 am
Google

Google Article Links To Product Snippet Overlays

Feb 14, 2025 - 7:41 am
Google Ads

Google Dropped Minimum Required Budget For Local Service Ads

Feb 14, 2025 - 7:31 am
Google Ads

Google Ads New Performance Max Search Themes Indicator

Feb 14, 2025 - 7:21 am
Previous Story: Close Up Of A Google Dog Badge