Google: Word Count Is Not A Sign Of Thin Or Unhelpful Content

Sep 15, 2022 - 7:51 am 4 by

Google Thin Content

Google's John Mueller said on Twitter this morning that word count is not a sign or factor for what Google considers to be thin content or unhelpful content.

John wrote, "Word count is not a sign that a page is thin content." John said simply "don't use word count" to define if your content is thin or helpful. "You can make a qualified call on what's helpful for users, and what's fluff," John added.

Here is the tweet where he responded to a statement by an SEO saying otherwise:

In 2019, John said word count is not a ranking factor and in 2018 John said word count is not indicative of quality. Google won't penalize you for short articles and Google said short articles can rank well and then again in 2014 said short articles are not low quality. Google has been recently saying to avoid fluff leading some to believe Google may not rank fluff well in the future.

In fact, Google even removed the referece to word count in the Search Console document recently.

So don't worry about word count, and do not add fluff for the purpose of increasing word count. Say what you need to say, respect your reader's time and get out.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google Merchant Center No Longer Needs Primary Country Of Sale & Additional Countries Fields