Google: White Label Coupon Sites Would Be Penalized By Site Reputation Abuse

Jun 6, 2024 - 7:31 am 5 by

Google Coupon Labels

Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote "white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings" would be in violation of this policy.

Google updated the content yesterday, June 5th, to read:

Many publications host coupons for their readers. Readers should clearly understand how the publication sources its coupons and how it works to ensure that the coupons provide value to readers.

If the publication is actively involved in the production of the coupon area, there's no need to block this content from Google Search. Active or close involvement is when the hosting site is providing unique value to its readers by directly sourcing coupons from merchants and other businesses that serve consumers, not from white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings.

Previously it read:

Many publications host coupons for their readers. If the publication is actively involved in the production of the coupon area, there's no need to block this content from Google Search. Readers should clearly understand how the publication sources its coupons and how it works to ensure that the coupons provide value to readers.

Google said it "Expanded on the FAQ about coupon areas to explain more about what active involvement means."

I spotted this via Orhan Kurulan on X:

As a reminder, Google's site reputation abuse policy seemed to heavily target white labeled coupon directory sites. Those that posted these coupons on parts of their site from these white labeled services.

Update: Malcolm Coles also posted about this change this morning.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2024

Jul 15, 2024 - 10:00 am
Google Search Engine Optimization

Google To Host More Creator Meetings

Jul 15, 2024 - 7:51 am
Google

Google Tests AI-Organized Local Search Results Page

Jul 15, 2024 - 7:41 am
Google

Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

Jul 15, 2024 - 7:31 am
Google

Google May Be Rolling Out 3D/AR Images More Widely

Jul 15, 2024 - 7:21 am
Google Search Engine Optimization

Google: Removing Massive Disavow Lists Should Not Worry You

Jul 15, 2024 - 7:11 am
Previous Story: Google Merchant Center Tests New Analytics