It is now official, Google has rolled out the new Search Analytics Report to all webmasters within Google Webmaster Tools. Google said they will keep the old Search Queries report for three months and then sunset it.
Google has been testing the Search Impact report, which is was formerly known, for months now. It has now launched it with the new name Search Analytics. I shared many screen shots of it over here.
They rolled it out to more webmasters weeks ago and are now giving it to everyone.
Google explained:
There are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently. To learn more read out Search Analytics Help Center article’s section about data. Because we understand that some of you will still need to use the old report, we’ve decided to leave it available in Google Webmaster Tools for three additional months. To learn more about the new report, please read our Search Analytics Help Center article.
Forum discussion at Google+.
