A few months ago we reported that Google and Twitter renewed their elapsed firehose deal, giving Google access to more real time data around tweets.
Google confirmed with me at Search Engine Land that they have begun testing the integration look and feel on mobile searches.
Dan Martin from Razorfish sent me a number of screen shots showing how Tweets are showing up for him in the mobile results. Personally, I cannot replicate it on any of my devices. But here are his pictures:
A WebmasterWorld thread is just kicking off with SEOs asking how can they prepare to utilize Twitter to get more visibility for their sites and their client sites in the Google search results.
The question asked:
Soon Google will start displaying tweets in real time, how do you prepare for that in terms of SEO (not SM)?
For now, it seems to only show for trending keywords, so you need to keep an eye on Google Trends. Outside of that, you need to experiment and experiment.
Forum discussion at WebmasterWorld.
