Google Is Strongly Embracing AMP Everywhere There Is Content

Mar 4, 2016 - 7:44 am 10 by

Google Analytics Amp

If you can't tell by all the Google AMP articles we've written here, AMP is a big deal at Google.

Dave Besbris, Vice President of Engineering at Google said at SMX West this week that "everywhere we use content, we want to embrace AMP." That is no joke - AMP is something Google wants to see everywhere Google has indexed and shows content.

Dave did clearly say AMP is not designed for applications but just content. But there is a lot of content on the web and Google wants it all to be AMP ready.

Casie Gillette captured the quote the other day and posted it on Twitter:

So if you are thinking about going AMP, I'd say it is important for your site to adopt it, at least for the next few years.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2025

May 23, 2025 - 10:00 am
Search Video Recaps

Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

May 23, 2025 - 8:01 am
Google

Google AI Mode Tracking Referrer Issue A Bug

May 23, 2025 - 7:51 am
Google Maps

Spike In Google Business Profiles Name Changes?

May 23, 2025 - 7:41 am
Google AdSense

Google AdSense Anchor Ad Positions Setting

May 23, 2025 - 7:31 am
Google

Google Search Tests Recently Viewed Label

May 23, 2025 - 7:21 am
Previous Story: Search Google For Animal Sounds