Google: Put Voice Search Optimization Fad To Sleep Already

Jan 3, 2020 - 7:26 am 6 by

Google Fad

Gary Illyes from Google posted on Twitter "It's a new year, maybe we can put the voice search optimization fad to sleep finally..." What does he mean by this? I don't think he means that voice searches aren't growing but rather that SEOs can't optimize differently for voice search than what they normally do?

Gary has said numerous times that what will be big in the near future is around images and multimedia. Stop worrying about voice search, they have been saying. In fact, they have been shying away from adding voice filters to Google Search Console reporting for a reason.

John did post a video around voice search about this:

Here is Gary's tweet on this:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google Company Culture Not Doing Well?