Google Actively Working On HTTPS Validation Before Ranking Boost

Oct 6, 2014 - 8:54 am 7 by

google broken httpsI've been obsessively covering the Google HTTPS ranking boost and I have some more nuggets to give you.

You know that Google told us that invalid HTTPS pages still get the ranking boost, as long as they are on an HTTPS URL? Well that might change soon.

Google's Gary Illyes at SMX East told us that Googlers are actively working on handling "broken certificates." So invalid HTTPS clearly wouldn't get the ranking boost but even more, maybe by "demoting" the URL in the search results. Google currently will show the HTTP version (if available) if the HTTPS version shows an invalid certificate.

Google is also thinking about but not working on these three ideas:

(1) Is the e-commerce checkout process is all over HTTPS, if not, should it impact rankings?

(2) Does the site ask for login credentials over HTTPS, if not?

(3) Is the cipher strength of the certificate is at a certain level or not?

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2025

May 21, 2025 - 10:00 am
Google

Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic

May 21, 2025 - 7:51 am
Google

Google AI Overviews Expand Again & Lead To 10% Query Growth

May 21, 2025 - 7:41 am
Google Updates

Google I/O 2025 Search Ranking Volatility Heats Up

May 21, 2025 - 7:36 am
Google

Google AI Overviews Tests Hidden Links

May 21, 2025 - 7:31 am
Google Maps

Google Business Profiles Bug Hides Right Knowledge Panel

May 21, 2025 - 7:21 am
Previous Story: Google: The Polish SEO Agencies Harming Non Profits, Sometimes For Free