Google Actively Working On HTTPS Validation Before Ranking Boost

Oct 6, 2014 - 8:54 am 7 by

google broken httpsI've been obsessively covering the Google HTTPS ranking boost and I have some more nuggets to give you.

You know that Google told us that invalid HTTPS pages still get the ranking boost, as long as they are on an HTTPS URL? Well that might change soon.

Google's Gary Illyes at SMX East told us that Googlers are actively working on handling "broken certificates." So invalid HTTPS clearly wouldn't get the ranking boost but even more, maybe by "demoting" the URL in the search results. Google currently will show the HTTP version (if available) if the HTTPS version shows an invalid certificate.

Google is also thinking about but not working on these three ideas:

(1) Is the e-commerce checkout process is all over HTTPS, if not, should it impact rankings?

(2) Does the site ask for login credentials over HTTPS, if not?

(3) Is the cipher strength of the certificate is at a certain level or not?

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 6, 2026

Mar 6, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Heat Continues, AI Mode Recipe Link Cards, ChatGPT Web Search With Fewer Links & AI-Generated Search Landing Pages

Mar 6, 2026 - 8:01 am
Google Search Engine Optimization

Google: Most Sites Don't Need To Disavow Links But That's Not All Sites

Mar 6, 2026 - 7:51 am
Bing Search

Bing Search Tests Go To Shopping Button

Mar 6, 2026 - 7:41 am
Bing Ads

Bing With Asian Owned Labels On Microsoft Ads

Mar 6, 2026 - 7:31 am
Google Ads

Google Local Service Ads Won't Credit Calls For Existing Clients (Not Lead)

Mar 6, 2026 - 7:21 am
 
Previous Story: Google: The Polish SEO Agencies Harming Non Profits, Sometimes For Free