Google: URL Length Is Not A Ranking Factor

Feb 5, 2020 - 8:17 am 10 by

Google Tape Measure

Google's John Mueller had to say on Twitter that "URL length is not a ranking fraction." He was told that a CMS autogenerates URLs that are often longer than what is recommended for SEO. Now, what is recommended for SEO in terms of length?

Maybe for usability, keeping your URLs short and sweet is a good thing. But Google can crawl and process pretty long URLs.

Here is John's tweet:

I mean, Google can handle a URLs as long as 2,000 characters or so. Now while Google prefers to show the shorter version of the URL, if available, it doesn't mean Google cannot index and rank longer URLs. Meaning, if your URL says .com/google-url-length-seo.html?tons-of-parameters-goes-here, Google will likely canonicalize it to .com/google-url-length-seo.html and remove the added on parameters.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2024

Jul 15, 2024 - 10:00 am
Google Search Engine Optimization

Google To Host More Creator Meetings

Jul 15, 2024 - 7:51 am
Google

Google Tests AI-Organized Local Search Results Page

Jul 15, 2024 - 7:41 am
Google

Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

Jul 15, 2024 - 7:31 am
Google

Google May Be Rolling Out 3D/AR Images More Widely

Jul 15, 2024 - 7:21 am
Google Search Engine Optimization

Google: Removing Massive Disavow Lists Should Not Worry You

Jul 15, 2024 - 7:11 am
Previous Story: Google: Use rel=sponsored For Affiliate Links If Possible