Google Updates Search Quality Raters Guidelines On October 19th

Oct 20, 2021 • 7:41 am | comments (2) by | Filed Under Google Search Engine Optimization

Google Search Quality Raters Guidelines

After over a year of not having an update on the Google Search Quality Raters Guidelines - Google made several updates to the document yesterday, October 19, 2021. The last update was just over a year ago on October 14, 2020. The document this time around went from 175 pages to 172 pages - so it was trimmed down a bit.

Here is what Google said it changed in the document:

  • Expanded the definition of the YMYL subcategory 'Groups of people'
  • Refreshed guidance on how to research reputation information for websites and content creators
  • Restructured and updated 'Lowest Page Quality' section; reorganized and refreshed examples to reflect new structure
  • Simplified the definition of 'Upsetting-Offensive' to remove redundancy with Lowest Page Quality section
  • Minor changes throughout (updated screenshots and URLs, wording, and examples for consistency; removed outdated examples; fixed typos; etc.)

Groups of people section was expanded a bit, from the old version:

Information about or claims related to groups of people, including but not limited to those grouped on the basis of race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender or gender identity.

To the new version:

Information about or claims related to groups of people, including but not limited to those grouped on the basis of age, caste, disability, ethnicity, gender identity and expression, immigration status, nationality, race, religion, sex/gender, sexual orientation, veteran status, victims of a major violent event and their kin, or any other characteristic that is associated with systemic discrimination or marginalization.

Google did a very big revamp of the "Lowest Page Quality" section so I would read the new version, as I reported yesterday. Google also made several other changes listed above.

If you do a comparison of the old and new PDFs, there were 3,635 changes in total, with 807 replacements, 812 insertions and 356 deletions. And there were 1,288 styling changes and 372 annotations changes to the document. So a lot changed in it. Plus, like I said above, it is a few less pages.

Here are the previous versions, compared to the live version:

Here is the updated change log of this file from Google:

Google Search Quality Raters Guidelines Changelog

Jen Slegg did her usual deep dive into what has changed on her blog and this is what Glenn Gabe found:

Forum discussion at Twitter.

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