Google Update Still Brewing: Penguin? Panda?

Sep 6, 2012 • 8:37 am | comments (60) by | Filed Under Google Search Algorithm Updates

Google Brewing Penguin UpdateI've been trying, trying hard, to get Google to give me a statement. Normally they respond within 24 hours with a yay or nay on my question if there is a Google update. I've emailed them three times and no word back.

This morning, I am seeing another surge in SEO and Webmaster chatter around a possible Google update. The chatter is coming from two WebmasterWorld threads and the uptick in communication around this started late last night and early this morning.

Just to bring you up to speed. A week ago today, we reported on update rumors, which Google has not confirmed or denied. On Tuesday, we provided an update on those search results fluctuations and emailed Google again, with no response. This morning, I am seeing even more speculation and emailed Google early this morning asking again for a response. So far, nothing.

So either the Google PR team is on vacation, the Google PR team hates me, or something is going on but they cannot comment.

I suspect that yes, they Google PR team hates me (hate is a strong word), but also yes, something is going on, they are testing things and a full roll out is about to happen.

I suspect a Penguin refresh. We are expecting the next Penguin update to be jarring and jolting and we know we hadn't had a major refresh in over three months, since the Penguin 1.1 update.

I can be wrong, I am often wrong, but something big is coming and I feel it in my bones.

Forum discussion at WebmasterWorld.

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