Whenever you hear a Googler talk about SEO or the ranking algorithm, SEOs tear apart each word. Now, when Matt Cutts talks, it is a billion times worse.
Eric Enge interview Matt Cutts, that interview was titled Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts. In my coverage of the interview at Search Engine Land, I pulled out these five topics as the items that interested me:
- Link Building Is Not Bad: Just don't try to get the link first, have compelling content people want to link to instead.
- Press Releases Links: They still "probably not count" but your goal should not be the link but the exposure the press release gives you to editors who may read them and cover your story.
- Content Syndication: If your content is being syndicated on other sites, give Google signals to know you are the original source. Make sure you publish well before others, possibly use rel=canonical, link to main source of content, and maybe use authorship.
- Problem With Guest Posts: A large number of people are doing it the wrong way, guest posts have become more like article directories or article banks these days.
- Links: Links are still "the best way" to rank content.
But a WebmasterWorld thread has SEOs in the trenches pulling out what they think are the key phrases. Here is what is being discussed:
- Link Building Is Not Illegal: SEOs are pretty much mocking this in the thread.
- What Is Real Marketing: SEOs are upset that Matt Cutts is telling SEOs what real marketing is all about, when these SEOs are marketers.
- Authority & Reputation Of Authors & People Coming: People are preparing for more Google+ and authorship integration within the ranking algorithm.
- Guest Blogging A Couple Times Versus A Ton: Guest blogging should be done in moderation, not in excessiveness, SEOs say based on this interview.
Forum discussion at WebmasterWorld.
Image credit to BigStockPhoto for target