February 2011 Google Ranking Changes

Feb 9, 2011 • 9:22 am | comments (40) by | Filed Under Google Search Algorithm Updates

Google HammerI am seeing some significant chatter, discussions, within the SEO industry this morning of a possible large and prominent Google web search algorithm update this morning.

There are two WebmasterWorld threads and some discussions in Google Webmaster Help with these discussions. Plus I am seeing some tweets from prominent SEOs. Let me quote a bunch.

WebmasterWorld threads:

Im seeing HUGE changes at the mo with sites all switching positions on page 1 on google.co.uk

We noticed a bit of a 'flutter' in Google serps today. We're in panic mode still after steadily losing our serps since Oct and being hit really hard mid Nov and again Dec 28th. So us noticing something may not necessarily correspond with a lot of others...

-We had one keyword that maintained front page placement (fell from #2 to #5) Beginning of last week it fell to page 2 and today it's back at #5 where it has been for months.

I'm not sure it's a complete rollback, but changes are afoot again. It may also be that the dust is already settling because I am noticing blog posts being picked up quickly and cache dates being updated. That seems to happen AFTER the algo has completed it's initial shake & bake process.

David Naylor tweeted, "hmm seeing a odd update in google .. should be fun and games for a bit." He added in response to Rishil's tweet on if it is a rollback, "can't be a rollback so some big leap upwards has well has downwards."

hmm seeing a odd update in google .. should be fun and games for a bitless than a minute ago via web

So what is this update? Is it a change or rollback to the Google scraper algorithm? Is it the expected Content farm algorithm or some other big expected change coming down the pipeline? Or maybe this is just a weird bug this morning in Google?

What are you seeing? Should SEOs and Webmaster panic?

Forum discussion at WebmasterWorld and Google Webmaster Help.

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