February 2011 Google Ranking Changes

Feb 9, 2011 - 9:22 am 40 by
Filed Under Google Updates

Google HammerI am seeing some significant chatter, discussions, within the SEO industry this morning of a possible large and prominent Google web search algorithm update this morning.

There are two WebmasterWorld threads and some discussions in Google Webmaster Help with these discussions. Plus I am seeing some tweets from prominent SEOs. Let me quote a bunch.

WebmasterWorld threads:

Im seeing HUGE changes at the mo with sites all switching positions on page 1 on google.co.uk

We noticed a bit of a 'flutter' in Google serps today. We're in panic mode still after steadily losing our serps since Oct and being hit really hard mid Nov and again Dec 28th. So us noticing something may not necessarily correspond with a lot of others...

-We had one keyword that maintained front page placement (fell from #2 to #5) Beginning of last week it fell to page 2 and today it's back at #5 where it has been for months.

I'm not sure it's a complete rollback, but changes are afoot again. It may also be that the dust is already settling because I am noticing blog posts being picked up quickly and cache dates being updated. That seems to happen AFTER the algo has completed it's initial shake & bake process.

David Naylor tweeted, "hmm seeing a odd update in google .. should be fun and games for a bit." He added in response to Rishil's tweet on if it is a rollback, "can't be a rollback so some big leap upwards has well has downwards."

hmm seeing a odd update in google .. should be fun and games for a bitless than a minute ago via web

So what is this update? Is it a change or rollback to the Google scraper algorithm? Is it the expected Content farm algorithm or some other big expected change coming down the pipeline? Or maybe this is just a weird bug this morning in Google?

What are you seeing? Should SEOs and Webmaster panic?

Forum discussion at WebmasterWorld and Google Webmaster Help.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Months Later, Google Promises Fix For Change of Address Bug