Google announced that they are making it "easier" to become a Google Trusted Stores merchant/e-commerce site. Now, you no longer need to submit a shipment and cancellations feed to Google to be approved.
Google only requires you to submit an application and add some JavaScript to your HTTPS pages. The feeds are no longer required.
Google said:
Applying to become a Trusted Store is now simpler than ever. You only need to create an account and add two snippets of code to your website. You no longer need to submit shipment and cancellations feeds, and you’re now able to specify a custom position for the Trusted Stores badge on your site and display it on HTTPS pages.
I guess Google will no longer be tracking if orders are received and/or cancelled?
I suspect many new merchants will be applying over here.
Forum discussion at Google+.
