Test: Google Local Business Cards With Animated GIFs In Search Results

Mar 7, 2016 - 8:27 am 3 by
Filed Under Google

Table Google 1900px

Mike Blumenthal first spotted this new social sharing feature which Greg Sterling named local business cards in Google.

In short, it looks very much like the Google Candidate cards from the Fox News partnership but expanded to Google local businesses.

You can see it yourself by searching for [a healthy choice spa] or [escape pod comics] and you'll see the carousel shows animated GIFs in them. It may be the first time Google has shown animated GIFs in their search results.

click for full size

click for full size

Google told Search Engine Land that it is a test with a "few dozen" local businesses and the content there is custom and not being pulled from any specific place, they said.

I do wonder if this feature will expand and if so, this can be a very interesting avenue for SEOs to go after.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: The Google Dance Was About Webmaster Relations