Google Tests Light Blue Links Again To Match Mobile Link Color

Jan 19, 2018 - 7:34 am 1 by
Filed Under Google

Google Blue

Google is once again testing the light blue link color for the snippet links in the search results. They tested it last year on and off and more times in the past. This time, they are testing it again according to Sergey Alakov who posted a screen shot on Twitter.

Here is the test, the light blue links:

click for full size

Here is what I see, normal blue link colors:

click for full size

Sergey points out this light blue link color matches what is live on the Google mobile search results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 15, 2026

Jan 15, 2026 - 10:00 am
Google

Personal Intelligence In Gemini & Soon In Google Search AI Mode

Jan 15, 2026 - 7:51 am
Google

Google's John Mueller Says Universal Commerce Protocol Won't Kill SEO

Jan 15, 2026 - 7:41 am
Google Search Engine Optimization

Google: Favicons In Search Not Impacted By Google Core Updates

Jan 15, 2026 - 7:31 am
Google Ads

New Google AI Mode Ads: Explore Guides and Articles

Jan 15, 2026 - 7:21 am
Google

Google Trends Explore Page Adds Gemini

Jan 15, 2026 - 7:11 am
 
Previous Story: Danny Goodwin - The Search Community Honors You