Google Tests Light Blue Links Again To Match Mobile Link Color

Jan 19, 2018 - 7:34 am 1 by
Filed Under Google

Google Blue

Google is once again testing the light blue link color for the snippet links in the search results. They tested it last year on and off and more times in the past. This time, they are testing it again according to Sergey Alakov who posted a screen shot on Twitter.

Here is the test, the light blue links:

click for full size

Here is what I see, normal blue link colors:

click for full size

Sergey points out this light blue link color matches what is live on the Google mobile search results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: Danny Goodwin - The Search Community Honors You