Google Tests Light Blue Links Again To Match Mobile Link Color

Jan 19, 2018 - 7:34 am 1 by
Filed Under Google

Google Blue

Google is once again testing the light blue link color for the snippet links in the search results. They tested it last year on and off and more times in the past. This time, they are testing it again according to Sergey Alakov who posted a screen shot on Twitter.

Here is the test, the light blue links:

click for full size

Here is what I see, normal blue link colors:

click for full size

Sergey points out this light blue link color matches what is live on the Google mobile search results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 15, 2026

Jun 15, 2026 - 10:00 am
Google Ads

Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands

Jun 15, 2026 - 8:00 am
Google

Google Search Rolls Out Information Agents In AI Mode For A Fee

Jun 15, 2026 - 7:51 am
Google Maps

Google Local Finder Interface Drops Pagination

Jun 15, 2026 - 7:41 am
Google Ads

Google Ads To Limit Ad Impressions From Unqualified Advertisers

Jun 15, 2026 - 7:31 am
Google Maps

Google Business Profile Owner/Manager Access Invites Not Working For Some

Jun 15, 2026 - 7:21 am
 
Previous Story: Danny Goodwin - The Search Community Honors You