Google Tests Light Blue Links Again To Match Mobile Link Color

Jan 19, 2018 - 7:34 am 1 by
Filed Under Google

Google Blue

Google is once again testing the light blue link color for the snippet links in the search results. They tested it last year on and off and more times in the past. This time, they are testing it again according to Sergey Alakov who posted a screen shot on Twitter.

Here is the test, the light blue links:

click for full size

Here is what I see, normal blue link colors:

click for full size

Sergey points out this light blue link color matches what is live on the Google mobile search results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 5, 2025

Dec 5, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary

Dec 5, 2025 - 8:01 am
Google Maps

Google API Doc Hints Service Areas Not A Local Ranking Factor

Dec 5, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Tests AI Powered Configurator

Dec 5, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Average Impression Increased For Many

Dec 5, 2025 - 7:31 am
Google Search Engine Optimization

Google Merchant Center New Regional Member Pricing (Beta)

Dec 5, 2025 - 7:21 am
 
Previous Story: Danny Goodwin - The Search Community Honors You